You know you want to blog, and you've found your niche, one last step before you start your blog is coming up with a name. This will probably be the toughest decision regarding the making of your blog. It will need a lot of thought because you don't want to use something you'll regret later.
Your blog name will also be your website address (domain name). For this reason, changing the name of your blog later will confuse your audience, change search engine rankings and, generally, have a negative effect on your blog. If you were just starting out, it would not be a problem, but it's a difficult change to do once your blog starts to grow an audience.
That's how you know choosing the right name is a very important task. As you will see, this task requires answering a number of questions and being quite creative.
Here is the process you need to follow in order to find the perfect name for your blog.
1. What is the topic of your blog in a few words? Which other words describe your content? You will start making a list with those words, and you'll continue adding words as you go through this process.
3. Time to get creative.
- Combine words (ex. bookreviews), mix words around (ex. reviewsofbooks), and overlap words to make a new word (ex. breviews). You can use whole phrases (angelasbookreviews). You can use adjectives, verbs, adverbs, too (ex. angelasquickbookreviews). Put sound in it (ex. wowbookreviews). In some cases, you can add prefixes (on the front of the word) (ex. pre-, pro-, un-, non-) or suffixes (at the end of the word) (ex. -y, -ly, -ful, -less).
- Use keywords connected to your topic if you want to be easily discovered when your topic is typed on search engines. Put the most important keywords at the beginning of the name. This is a Search Engine Optimization (SEO) technique to help your blog get discovered fast. Or you can forget about that and, instead, use a name that creates an image that is easy to be stored in a person's memory (ex. dancingbarefootintherain).
- Have in mind that you can use letters, numbers and hyphens (-), but special characters (like @$%) are not allowed in a domain name. You can't start or end the domain name with a hyphen. No spaces are allowed. That's the rules. In addition, you should know that starting with "www." is not necessary.
- It is preferable and beneficial that the name is not too long.
- Use these name-generator sites for help and inspiration: www.leandomainsearch.com, wordoid.com, www.namestation.com, www.namemesh.com. You can play with your chosen words and see what is generated by the site. You will take numerous ideas from these sites.
- While creating potential blog names, consider what the tone of your blog will be (serious, relaxed, funny) and choose your words accordingly.
- Take your time to brainstorm a long list of ideas of names.
4. Start crossing off the list what you don't like and focus on what you like. Rethink and rewrite what you have until you are satisfied with it. This could take a few days, but don't over-think it; you're losing time off blogging!
When you're ready, take the best ones out from your list and check for each one:
- Is it easy to remember? Is it catchy (memorable) and not too long? Can somebody search for it again and find it easily?
- Is it easy to spell? So there are no mistakes when people type on a search engine to find your blog?
- Is it easy to pronounce? So they can share it with others easily? For example, using hyphens in a website address makes it difficult to pronounce and should be avoided if possible.
- Does it fit the tone or voice you decided for your blog? You don't want a funny blog name for a professional blog.
- Does it give a hint of what it is about? This is important so that your target audience can discover it and get interested.
- Is it future-proof? Will it still fit your blog if you outgrow/add to your initial topic?
- Is it legal? You must not use copyrighted words, brand names, or trademarks. It's illegal to use them, especially if you are making a profit. (Ex. nutella - Nutella is a brand name).
- And, of course, is it unique? You wouldn't want to use something that is very similar to an existing blog because it may cause you (legal) trouble and, honestly, it is not cool. On that point, it would be wise to avoid generic words that are already overused like, 'blog,' except when necessary to use (ex. if you are offering blogging advice).
If you can't come up with anything good, there is also the option to give your blog your own personal name (if privacy is not an issue). It's definitely the way to go if you decide to build a brand around yourself. For instance, it could be the way to go if you are an author, an artist, an event/conference speaker, and you want to build your personal brand with a purpose to make your name easily recognizable.
5. Check if the domain name is available to register and check social media username availability, too.
.com is the best choice when registering a domain. It's the most popular choice of domain endings on the web and automatically comes to everyone's mind when thinking of a website domain. Your country's domain extension is also a perfect choice if you want to have a local audience, or when .com is unavailable. Next in popularity are .org, .net and many other domain extensions.
namechk.com is an amazing site where you can check if a domain is available and, at the same time, check username availability across a great number of social media platforms. I highly recommend you check it out. Another site you can use for this is knowem.com.
When you finish going through the above steps, and you're happy with the name you have chosen, read my article on how to start a blog (with screenshots). You can learn how to set up your blog and have it running in no time through my easy articles here. Good luck!
Let me know in the comments below: How did you come up with your blog name? Did you come up with an idea immediately or did it take much thought?